Norwalk, CT, April 30, 2012 — The Fairfield County Chapter of The American Marketing Association (AMA) invites you to experience “The Power of ‘C’ with Patti Wakeling,
Global Media Insights Director, Unilever. The meeting will be held at the Sheraton Four Points, 426 Main Avenue, Norwalk, CT, on Thursday, May 10, 2012, from 6:00 pm – 8:00 pm.
Marketers have coined updated definitions for many C-words that pepper marketing-speak. There's the C-generation, Conversations, Control, Communications and more. Dove's groundbreaking “Campaign for Real Beauty” addresses many of these "C" touch-points by delving into society's relationship with and definition of beauty. The Campaign demonstrates consumer engagement with this very sensitive issue by abandoning the portrayal of "perfect" women as beauty role models. This multi-generational integrated marketing Communications will Challenge you as marketers to have the Courage to address difficult and relevant issues. This is a don't miss conversation!
Ms. Wakeling is the Global Media Insights Director at Unilever. She's responsible for delivering consumer and media channel insights and for developing consistent media measurement, tracking and analytical tools that deliver learning and insights that drive business decisions.
She has held several roles during her 14 years at Unilever, including Dove Masterbrand Brand Manager, where she led the launch of Dove's Campaign for Real Beauty in the U.S. Previously, she worked in various research roles at Pepsi-Cola Co., Computer Sciences Corporation, Richardson-Vicks and various medical institutions. Ms. Wakeling is an active member of media research industry organizations, including the Coalition of Innovative Media Measurement (CIMM) and the Advertising Research Foundation.
WHEN: Thursday, May 10, 2012, 6:00 pm – 8:00 pm
WHERE: Sheraton Four Points, 426 Main Avenue, Norwalk, CT
COST: $20 AMA Members / $30 Non-Members / $10 students with I.D.
Cash or checks only; no credit cards are accepted.
Attendees will enjoy complimentary hors d’oeuvres and a cash bar.
Seats are limited so early registration is highly recommended.
Please RSVP to ama.rsvp@hotmail.com.
Save The Date For Our June Event
A Breakfast Mini-Conference: June 7, 2012, 8:15 a.m. - 10:45 a.m.
• From Stretched to Strengthened: IBM's Global CMO Study -- A Panel Discussion and Networking Reception in Stamford
• Sponsored by the UConn School of Business and the AMA of Fairfield County
About the AMA Fairfield County
The American Marketing Association attracts executives from Fairfield, Westchester and New Haven counties. It is dedicated to keeping marketing professionals up-to-date on the latest business trends and serves as a networking forum for the exchange of ideas and knowledge with peers. Chapter members include professionals from advertising, promotion, public relations, marketing research, marketing communications, product management, strategic marketing and consulting. Chapter members, non-members, business associates and friends are invited to attend the regular monthly program meetings, which are held September through June. www.amafairfieldcounty.org